Made in India: A Titan Story

A brand’s biopic by virtue is hagiographical. Conventional wisdom says telling the story of what made a product so great without becoming its mouthpiece kind of defeats the purpose. Even the likes of Barbie or Air, showing a shrewd acumen for perception versus pop culture, cannot shrug off the weight of the legacy they’re inherently protecting. Made in India: A Titan Story chronicles the history of a homegrown brand at a time when the market was too conservative to dream big. It may not carry the nostalgia of HMT, its more iconic predecessor whose monopoly Titan founder Xerxes Desai ended with a mid-1980s collaboration between the Tata group and the Tamil Nadu Industrial Development Corporation that gave birth to the quartz timepiece in the era of mechanical. But there’s enough of the likeability synonymous with the brand. Titan’s accessibility, appealing appearance and after sales service, boosted by a catchy advertising campaign riding high on Mozart’s Fifth Symphony, proved to be another feather in Tata’s cap.