Do You Wanna Partner

The premise of the Prime Video series Do You Wanna Partner promises fizz: two women dare to launch a craft beer start-up in Delhi, taking on the boys’ club of the alcobev industry. Shikha (Tamannaah Bhatia) and Anahita (Diana Penty) are best friends who set out to build their own brewery. Shikha is fuelled by the unrealised dream of her late father, Sunjoy (Indraneil Sengupta). Sunjoy’s beer brand Gondogol was snatched away by businessman Vikram Walia (Neeraj Kabi, sporting a Cruella-inspired hairdo to suggest a villainous streak). Anahita is the pragmatic financial anchor, Shikha’s often lonely partner-in-entrepreneurship who is overcoming her own issues with being taken seriously at work.

When Indian shows get it right, they become their own genre. They’re used as a point of comparison by creators and viewers: Oh, you mean it’s a wannabe Mirzapur? It’s giving slice-of-life Raat Jawaan Hai energy? They’re Panchayat-coded characters? What, it’s a slow-burning Paatal Lok-meets-Kohrra thriller? But when they get it wrong, you think fondly of the ones that became their own genre. Do You Wanna Partner, for instance, made me appreciate all the titles that ran so that Do You Wanna Partner could crawl: the upscale-and-socially-mobile-NCR entrepreneur drama of Made In Heaven, the middle-class business hustles of Rocket Singh and Band Baaja Baarat, the scammy Delhiness of Khosla Ka Ghosla, even the cross-cultural swag of Rocky Aur Rani Kii Prem Kahaani (whose ghost haunts imitations from the production house).

Two old friends get together to create a new brand. Of craft beer. In Gurgaon. Troubles pile up. The going doesn’t look as if it will be easy. Stop press. Gotta spill it right here, that the going is so hard that by the end of the first episode (there are eight in all), all I wanted to do was flee. It would have been one thing if this show, the latest offering from Dharmatic, was simply daft. Daftness, well done, can be a lot of fun. But ‘Do You Wanna Partner’ is plain terrible: there’s not one idea or performance that it can grab on to to save itself from going under, and staying there.