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Poster of the film Bait

Bait

Comedy English


Shah Latif is a struggling actor on the cusp of landing the role of a lifetime, only to find himself thrust into a full blown existential crisis and trippy conspiracy thriller all at the same time.

Cast:Riz Ahmed,

All Guild Reviews of Bait

Image of scene from the film Bait

Brown Bond for the Win!

Fox in morning light

Sukanya Verma | rediff.com

Fri, April 3 2026

Riz Ahmed's new series Bait delivers a bitingly humorous, and topical commentary on a British-Pakistani actor's audacious journey auditioning for James Bond, challenging traditional casting norms and exploring complex themes of identity and representation.

A brown Bond may not be on the British bingo card… Until Riz Ahmed challenges the status quo as a struggling British-Pakistani actor auditioning for 007, following Daniel Craig’s departure in Bait’s six episodes of marvelously meta, humorous and unabashedly topical commentary. There are no shortage of actors vying for the role of the ‘white neo-colonial MI6 agent’, including Idris Elba and Regé-Jean Page.

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Image of scene from the film Bait

Riz Ahmed Makes the Prospect of a ‘Desi James Bond’ About Belonging and Immigrant Trauma

Fox in morning light

Tatsam Mukherjee | The Wire

Wed, April 1 2026

The British series is part satire, part wish-fulfilment and part introspection.

In a way, it’s brilliant that actor Riz Ahmed delves into one of Hollywood’s (and Britain’s) most pressing cultural voids – Who will be the next James Bond? – and inserts himself into it. In Bait, a six-episode miniseries, Ahmed plays an emerging Pakistani-British actor having an existential moment when he’s announced as a contender to be the next 007. In a series that is part wish-fulfilment, part introspection, part satire and part surreal coming-of-age tale, Ahmed meditates on his place in Hollywood, in modern British society and if his immigrant trauma will even lends itself to playing the poised, suave, and, till now, white, neo-colonial MI6 agent.

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